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In advance of a 2020 Senate committee inquiry into the automotive industry, Civic was retained by a luxury European car brand to provide strategic advice and support.
This included working with the company on its submission and appearance before the committee as well as a supporting communications strategy to raise awareness of – and counter opposition to – structural changes in the business’ operations and sales model. Deft engagement with the media, dealer networks, shareholders, regulatory bodies, customers and staff was required.
Civic’s work with this client on a range of business-critical matters continues.
Civic Data designed compliant identity solutions for this large, ASX-listed media publisher then supported the client’s commercial teams to understand and maximise the new data capabilities. Significant and rapidly approaching changes to data protection regulations requires solid advice on how Australian businesses can avoid regulatory bottlenecks that can drastically hinder growth, yet many CEOs and CMOs just don’t realise just how precarious their position is. For this client Civic Data audited and assisted with ongoing strategic and internal operational management across identity, advertising (contextual targeting platforms, Publisher Adserver (GAM)) and integration with customer data platforms – with related governance and privacy support.