Since 2017, Civic has acted as public affairs adviser of record for a major Federal Government owned not-for-profit organisation.

Operating in a contentious area of public policy, the client works with a national stakeholder network that includes all levels of government around Australia.

As an embedded public affairs adviser, Civic has advised on communications, stakeholder engagement and media relations during a period of extraordinary change and growth in the organisation and its work.

Civic provides communications risk management advice on major national communications campaigns and has developed and implemented national stakeholder engagement programs to support multi-million-dollar funding programs.

Working together with the client’s executive and board, Civic provides advice on all aspects of communications, from speechwriting and copywriting, to issues and reputation management, creative campaigns, government and stakeholder engagement and internal communications.

For two consecutive years, Civic themed, wrote and designed the annual report for one of Australia’s leading industry super funds.

Stakeholders were interviewed to confirm the report’s direction, look and feel, theme and approach, with Civic developing a theme and narrative to reflect the fund’s past and future and translating often complex financial information into easy-to-read language accessible to a wide mix of readers.

Improved document wayfinding made the previously cumbersome report easier to navigate and a new approach to presentation included the production of the annual report, a summary brochure and an online flipbook and videos to provide snapshots of the year in review.

Civic also managed a national photographic shoot and scripted and filmed interviews with the CEO and Chair. In both years, the annual report medalled in the Australasian Reporting Awards.

An ecosystem thrives when the model is balanced, which is why it’s important to ensure the different marketing technologies and tools our client’s use are not only working together, but working for maximum return.

Civic Data reviewed this non-profit mental health organisation’s technology ecosystem across people, processes and platforms – including areas such as CRM, ERP, Tag Manager, Website Analytics, CMS and Ecommerce – ultimately improving efficiency, increasing revenue and maximising reach by aligning the organisation’s KPIs with recommendations.