Corporate and B2B Communications

Well-executed strategic communications play an important role in building and maintaining trust in today’s volatile corporate environment.

Whether the audience is another business, consumers or a wider stakeholder network, effective communications that articulates an organisation’s vision and values and promotes and protects its brand and purpose is vital.

Translating technical information is a trademark of Civic. So too is using compliant language that reaches and resonates with target audiences.

Some of our experts

Some of our success stories

Cooperative research centre

In 2017, Civic was engaged to launch a new cooperative research centre’s (CRC) brand and develop a program of public relations activity to generate exposure, attract suitable participants for co-funding and provide platforms for advocacy and education.

Over the next five years, Civic helped the CRC secure coverage of media announcements and profile its executives, provided spokesperson training and place industry thought leadership pieces.

By December 2021, the CRC had catalysed more than $230 million of investment in collaborative research projects across Australia, with the chief executive and leadership team regularly contributing to industry forums, trade publications, media interviews, and government discussion papers.

Civic continues to work with the CRC on the development and placement of regular project announcements and thought leadership content.

Global defence and aerospace company

As the Australian agency of record for the world’s largest defence technology company, Civic provides the full-spectrum of corporate communications support including strategic counsel, media relations and content creation.

Civic supports the client engage with their audiences through the development and ongoing implementation of a sustained, integrated communications programme. The client’s capabilities stretch from undersea to space, supported by a presence in every Australian state and territory, creating a complex stakeholder environment that requires a multifaceted communications approach.

At the forefront of our communications strategies to raise awareness of their innovative all-domain technologies and commitment to supporting Australia’s national interests are the company’s Australian leadership and world-class subject matter experts, as well as their key industry and research partners.

Communicating change to federal government departments

In early 2020, Civic was retained to provide assistance in crafting messages and materials to be sent to all Australian public servants to keep them up-to-date on the impact COVID-19 was having on the public service and the changes being put in place to ensure Australians could access the services they need, when they needed them.

This work included developing messages for use by departmental secretaries and agency leaders and drafting a series of open letters co-signed by departmental secretaries.

Civic also conceptualized and developed an APS-wide newsletter, interviewing workers and crafting content for each edition and providing strategic advice on the development of editorial protocols to ensure future editions remained true to purpose.