Corporate and B2B Communications
Well-executed strategic communications play an important role in building and maintaining trust in today’s volatile corporate environment.
Whether the audience is another business, consumers or a wider stakeholder network, effective communications that articulates an organisation’s vision and values and promotes and protects its brand and purpose is vital.
Translating technical information is a trademark of Civic. So too is using compliant language that reaches and resonates with target audiences.
Some of our experts
Some of our success stories
In 2017, Civic was engaged to launch a new cooperative research centre’s (CRC) brand and develop a program of public relations activity to generate exposure, attract suitable participants for co-funding and provide platforms for advocacy and education.
Over the next five years, Civic helped the CRC secure coverage of media announcements and profile its executives, provided spokesperson training and place industry thought leadership pieces.
By December 2021, the CRC had catalysed more than $230 million of investment in collaborative research projects across Australia, with the chief executive and leadership team regularly contributing to industry forums, trade publications, media interviews, and government discussion papers.
Civic continues to work with the CRC on the development and placement of regular project announcements and thought leadership content.
As the Australian agency of record for the world’s largest defence technology company, Civic provides the full-spectrum of corporate communications support including strategic counsel, media relations and content creation.
Civic supports the client engage with their audiences through the development and ongoing implementation of a sustained, integrated communications programme. The client’s capabilities stretch from undersea to space, supported by a presence in every Australian state and territory, creating a complex stakeholder environment that requires a multifaceted communications approach.
At the forefront of our communications strategies to raise awareness of their innovative all-domain technologies and commitment to supporting Australia’s national interests are the company’s Australian leadership and world-class subject matter experts, as well as their key industry and research partners.