Civic was the driving force behind a national advocacy campaign to secure increased funding for the treatments of one of the nation’s most common life-threatening diseases in the lead-up to the 2019 federal election.

The relentless advocacy of medical practitioners, patient advocates and local communities, supported by Civic, helped secure tens of millions of dollars to build treatment centres in locations across regional Australia.

Following the re-election of the Government, ongoing engagement with communities, doctors and members of parliament continued to help raise awareness of the benefits of therapy and reinforce the essential role it plays.

For the residents of one of Australia’s fastest-growing regions, the nearest public hospital was out of reach and out of space.

In the lead up to a recent state election, the council engaged Civic to develop a research-informed campaign to seek pre-election commitments from the State Government and Opposition to build a full-service, 24-hour public hospital in the region.

Research underpinned the development of a compelling campaign brand that raised awareness of the urgent need for a hospital, generated regular media coverage, more than 17,000 signed postcards and emails advocating for the hospital and helped forge a strong advocacy relationship between council and the community.

The campaign secured significant funding commitments and following the government’s re-election it progressed the planning of the new hospital.

In early 2020, an NDIS registered disability support services provider detected a cyber intruder had accessed two of its email accounts and potentially launched a phishing attack targeting more than 2,000 case managers. The provider’s legal counsel called on Civic to provide communications and issues management advice.

Civic worked with legal counsel to develop a communications and stakeholder engagement strategy that included a notification and recovery plan that would ensure the National Disability Insurance Agency, as well as those whose privacy had been breached, were notified of the incident and kept informed of the investigation. Care was taken to ensure emails, scripts, statements and customer service FAQs were drafted in a way that met the client’s legal obligations, mitigated reputational risk and aligned with the client’s brand voice and communication style.

Once the notification process was complete, Civic was engaged on an ‘on-call’ basis to provide ongoing counsel and communications advice on the client’s recovery and positioning strategy.

An ecosystem thrives when the model is balanced, which is why it’s important to ensure the different marketing technologies and tools our client’s use are not only working together, but working for maximum return.

Civic Data reviewed this non-profit mental health organisation’s technology ecosystem across people, processes and platforms – including areas such as CRM, ERP, Tag Manager, Website Analytics, CMS and Ecommerce – ultimately improving efficiency, increasing revenue and maximising reach by aligning the organisation’s KPIs with recommendations.