For the residents of one of Australia’s fastest-growing regions, the nearest public hospital was out of reach and out of space.

In the lead up to a recent state election, the council engaged Civic to develop a research-informed campaign to seek pre-election commitments from the State Government and Opposition to build a full-service, 24-hour public hospital in the region.

Research underpinned the development of a compelling campaign brand that raised awareness of the urgent need for a hospital, generated regular media coverage, more than 17,000 signed postcards and emails advocating for the hospital and helped forge a strong advocacy relationship between council and the community.

The campaign secured significant funding commitments and following the government’s re-election it progressed the planning of the new hospital.

For more than 30 years, the council had been at the forefront of managing rapid population growth. Its road network and limited public transport options were at breaking point, affecting the community’s quality of life and limiting access to jobs, education and services.

With an evidence base that supported the need for road upgrades and a rail extension, Civic was retained to develop an advocacy campaign that called on major parties to commit to major infrastructure projects in the region in advance of the November 2018 state election.

Activated community members showed their support for the campaign to ministers, members of parliament and election candidates online, in person, through the media and at events.

As a result of the campaign, major roadworks were funded in the 2018 Victorian Budget, with commitments to more works announced during the election campaign. The Labor Party, Liberal Nationals and Greens all went to the 2018 election with a commitment to deliver on the council’s ask.

In 2020, Civic was engaged by the prime contractor in a consortium bidding for the design and construction of the largest road transport projects in Victoria’s history. The goal was to strengthen the Milan-based contractor’s brand and reputation in the Victorian market in support of the consortium’s bid.

Civic designed and delivered Building Value for Victoria, a campaign that focused on highlighting the contractor’s commitment to hyper-local content and procurement, corporate social responsibility and workplace safety.

Campaign activity also included media relations, digital and social media, advertising and video and podcast production. Advertising directed people to a purpose-built website that housed campaign content. Media coverage highlighted the contractor’s investment in Victorian infrastructure and the establishment of its Melbourne office.

In October 2021, the Victorian Government awarded the $11.1 billion primary package to the contractor’s consortium.

Civic Data created an automated and personalised user experience for our client, which was ultimately deployed across more than 15 brand centric websites to maximise consumer, commercial and b2b products. Simple plug and play functionality means all stakeholders can work independently with the new solutions; reducing the client’s need for external consultants. Our principal consultants scoped, defined, and designed the migration of this entirely new enterprise analytics solution which targets audiences with exponentially more accuracy – meaning greater impact, effectiveness and, ultimately, return on investment