For more than 30 years, the council had been at the forefront of managing rapid population growth. Its road network and limited public transport options were at breaking point, affecting the community’s quality of life and limiting access to jobs, education and services.

With an evidence base that supported the need for road upgrades and a rail extension, Civic was retained to develop an advocacy campaign that called on major parties to commit to major infrastructure projects in the region in advance of the November 2018 state election.

Activated community members showed their support for the campaign to ministers, members of parliament and election candidates online, in person, through the media and at events.

As a result of the campaign, major roadworks were funded in the 2018 Victorian Budget, with commitments to more works announced during the election campaign. The Labor Party, Liberal Nationals and Greens all went to the 2018 election with a commitment to deliver on the council’s ask.

In 2020, Civic was engaged by the prime contractor in a consortium bidding for the design and construction of the largest road transport projects in Victoria’s history. The goal was to strengthen the Milan-based contractor’s brand and reputation in the Victorian market in support of the consortium’s bid.

Civic designed and delivered Building Value for Victoria, a campaign that focused on highlighting the contractor’s commitment to hyper-local content and procurement, corporate social responsibility and workplace safety.

Campaign activity also included media relations, digital and social media, advertising and video and podcast production. Advertising directed people to a purpose-built website that housed campaign content. Media coverage highlighted the contractor’s investment in Victorian infrastructure and the establishment of its Melbourne office.

In October 2021, the Victorian Government awarded the $11.1 billion primary package to the contractor’s consortium.

Often our clients already have the right marketing technology assets in place, but they’re not being maximised. To avoid the common mistake of significant change management costs for a “shiny new overhaul” Civic Data’s principal consultants looked at the configurations of our client’s existing technologies, to make them work smarter. Through our expert lens, we crafted unique work-around solutions, then designed and executed features that not only solved immediate needs without significant costs – but also maximised our client’s product matrix by baking them in as ongoing features.